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An online plumbing and heating business is on track to record sales of £16million - an increase of more than 30 per cent on last year.

Wirral-based PlumbNation says massive demand among customers for new boilers, radiators and underfloor heating had resulted in exceptional sales growth.

It said that it was also seeing a surge in interest among customers wanting to give their kitchens and bathrooms a fresh new look, with wet rooms a big favourite.

Last year, the company, which employs 14 people at its Bromborough base, increased sales by 60 per cent to £11.8million.

Royden Evans, PlumbNation's Managing Director, said: "We have continued to sell big numbers of boilers and radiators because we are able to provide customers with all of the leading brand names at the best possible prices.

"However, we have also seen significant growth in the number of people wanting to install underfloor heating systems and from consumers keen to give their bathrooms and kitchens an overhaul.

"The quality and range of products available means that people can shop around to find a modern, contemporary look without breaking the bank.

"If business continues at the present levels, we are comfortably on course to exceed sales of £16million in this financial year."

The four-year-old company has also launched the latest version of its website - www.plumbnation.co.uk - with a mobile version and a range of applications for smartphones and tablet computers in the pipeline.

Royden added: "One of the main reasons for our continued growth as a business is our determination not to stand still in terms of our customer offer. We invest in the best possible technology to ensure that the customer experience from the moment they find our website through to after sales care is of the highest possible standard."

www.plumbnation.co.uk